Had this very thing happen to me last night. I was in the 10 item or less line and the lady in front of me has a full cart! After she loads the belt with her items and gets to the cashier the cashier mentions the 10 items or less she just laughs and say she never noticed the sign. Then the cashier tells her it's alright, like she will say anything else. When I get finally make it to the cashier I show her the picture in this post and she say the women just didn't see the big orange sign.